SEO is the foundation of every modern marketing plan. Strong SEO not only brings in steady traffic each month, it also increases the effectiveness of every other type of campaign you run! If people can’t find you when they search on Google, Bing, or somewhere else, then any offline ad you run will be severely limited in results. That’s why we suggest all our clients start with an SEO plan before jumping into any ad buy.
We offer two main SEO plans: SEO Basic and SEO Plus. For those with larger websites (15+ pages) or more established companies (3+ years in business), we suggest our SEO Plus plan. The Plus plan adds in extra time each month for technical SEO work and copywriting, while also allowing for more advanced external link building. (If you’re a new company or have a smaller website, the SEO Basic plan may be a better fir. Or, if you have a very large site, ecommerce, or multiple website, you should look into our SEO Custom plan. )
Add in some link building and sponsored content, and you’ll start to see even more organic (and referral) traffic coming to your siteScott Walker
How 407 Marketing Does SEO
Optimizing your website for Google, Bing, and other search engines is a simple yet complicated process I like to call the 5 Cs of SEO:
We start by making sure search engines can properly crawl and index your site. You’d be amazed at the number of sites that tell Google not to crawl and index them.
Then, we move on to the site code. Having the site laid out cleanly and logically helps the search engines match your site up to searchers and makes sure your site is sending the right signals to the algorithms.
“Company” consist of ensuring your business’s information is correct across listing services and databases. This also means ensuring that your company’s business profile is showing properly to searchers (this is especially pivotal to local businesses!)
In the Copy and Content stage, we refine the site copy to rank highly for your most valuable keywords. We also add new pages to your website specifically designed to draw new visitors to your website.
The final (and most important) aspect of our SEO strategy is the Customer. By focusing on the Customer’s Experience, we craft pages that mimic the way your customers look for your business. We also recode parts of your site to ensure the customer has a pleasant experience when browsing your site. We also go after reviews and testimonials from your happy customers to entice potential clients to consider your business.
While the Basic SEO plan may be right for those just starting out, mature sites are going to need a little more juice to see a big difference. That’s why we have the SEO Plus plan. This plan includes 5-8 hours of monthly SEO work on your site for $500. This extra time allows for more on-site technical SEO and content review. This also adds in powerful link building and content syndication.
Why Content Syndication? Backlinks are a great way to bring in substantial Domain Authority as well as additional referral traffic. We utilize a network of trusted and vetted publishers to build backlinks that will help your site. Don’t fall into so called Link Building services that promise hundreds of new backlinks every month: that is a surefire way to raise your Spam score and have Google de-list you. Trust us to make sure you grow in ways that the Search Engines actually want to see!
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