SEO is the foundation of every modern marketing plan. Strong SEO not only brings in steady traffic each month, it also increases the effectiveness of every other type of campaign you run! If people can’t find you when they search on Google, Bing, or somewhere else, then any offline ad you run will be severely limited in results. That’s why we suggest all our clients start with an SEO plan before jumping into any ad buy.
When running a large website, especially an ecommerce website, SEO takes on a completely different form. With so many pages and the necessity for detailed Schema, a programmatic approach is necessary. That’s why we’ve introduced our Custom SEO plans for these larger websites. Read on to learn more about our Custom SEO Plans.
When running a large website, especially an ecommerce website, SEO takes on a completely different form. With so many pages and the necessity for detailed Schema, a programmatic approach is necessary. That’s why we’ve introduced our Custom SEO plans for these larger websites. Read on to learn more about our Custom SEO Plan. Or, if you don’t think this is right for you, check our our SEO Basic and SEO Plus plans!
For ecommerce, having the necessary schema and product information is VITAL to ranking for your products. That’s why we’ve developed our Custom SEO Plans for ecommerce.Scott Walker
407 Marketing’s Custom SEO Process
SEO for larger sites, especially ecommerce sites with multiple products, necessitate a programmatic approach. While the core of our SEO remains the same, there are certain changes to our strategy we implement to improve rankings across the site.
SEO Plan for Large Sites
For larger sites, we begin with our core strategy:
- Crawl: Ensure the site is being crawled and indexed by the search engine and fix any errors the bots have in reading the website.
- Code: Optimize the site code so that search engines not only read the site, but also rank it highly for targeted keywords important to your business.
- Company: Scan directories and business listings to have updated and accurate business info, and make sure business info is easily consumable by search engines and the public.
- Copy: Begin by keyword seeding site copy using best practices for SEO and then expanding with content updates.
- Customers: Focus on customer UX/UI improvements and site speed to ensure customers are having a good site experience, a major ranking factor in modern SEO.
After the core process is done, we move onto site-specific strategies to improve search result position and increase organic search traffic to the website. Much of this work is done by hand, with special attention made to ensure the website is indexed for the correct keywords.
SEO Plan for e-Commerce Sites
E-commerce SEO is different beast than a traditional website. While our core strategy remains the same, we have to take a different approach for products. Systems like Google Shopping and Bing Shopping have specific schema requirements to show products correctly. We take a programmatic approach in ensuring product schema is correctly instituted and fix crawling or index issues as they arise. Then, we begin a more curated approach to the product landing pages using whichever website platform you use. This allows for products to rank higher and bring in more purchase-ready, in-market audiences. (Perfect for combining with out Ecommerce Advertising program!)
Due to the nature of our Custom SEO plans, we do not have pricing available. While we can continue to keep prices low, we will need to examine the current state of your website, the number of pages, and the work that will be performed to improve rankings. Because of this, we’ll do an in-depth SEO report free-of-charge before giving you our proposal. From there, you’re free to choose us or look elsewhere (but we’re confident you’ll trust us with your search engine optimization needs.)
Ready to get started?
If you think the Custom SEO plan is right for your site, please fill out the form below. We’ll use the information provided to do an in-depth SEO review of your website and give you an accurate quote of the timeline and cost for bringing in more organic traffic and getting your site to rank higher.